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Search word : "Book Fair",   Search result : 238
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Publishers and YouTube: Current Status and the Future

Knowledge   Publishers and YouTube: Current Status and the Future   2024.03.11         Publishers start their own YouTube channels   When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be char...
  • VOL.68 / 2024.03
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Reader-friendly Publication Marketing

Publishing Industry   Reader-friendly Publication Marketing   2023.05.02         Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...
  • VOL.58 / 2023.05
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2023 K-Book Copyright Market & Seoul International Book Fair

Publishing Policy   2023 K-Book Copyright Market & Seoul International Book Fair   2023.05.02                       June is a perfect season to read books! We introduce you to places where various Korean books gather!In June 2023, the K-Book Copyright Market and the Seoul International Book Fair (SIBF) will be held, where you can meet various Korean publishing content!   The K-Book Copyright Market hosted by the Publication Industry Promotion Agency of Korea (KPIPA), is a B2B consultation event that paves the way for the global exchange of publications and promotes Korean publishing content on the global market.We invite international publishing houses and agencies to Korea, and hold various events such as 1:1 business matchmaking, exchange programs, and consulting programs!   Overview of the 2023 K-Book Copyright MarketPe...
  • VOL.58 / 2023.05
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How are Regional Publishers in Korea Thriving?

Publishing Industry   How are Regional Publishers in Korea Thriving? Cooperation of local publishers seen through the Somewhere, Someone series   2023.03.13         I’m living in a village by the ocean in Goseong County, Gangwon-do Province. The first thing I do in the morning is take a walk on the shore in front of the village with my dog. Once I reach the shore, I take off the leash for him to move around freely, and check orders from bookstores on a number of applications. Sometimes, I sit in a corner, enter the logistics website, and start my morning work. Spending 3-4 minutes typing in the number of books and the name of the warehouse for the day is the most important task. Then, I put my dog back on the leash again, and head home.This was a dream 10 years back. Back then, the facsimile in one corner of the publishi...
  • VOL.56 / 2023.03
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KPIPA hosts the 2023 Visiting Korean Book Fair

Publishing Policy   KPIPA hosts the 2023 Visiting Korean Book Fair   2023.03.13                   Meet K-Book Content Outside Korea! - The Publication Industry Promotion Agency of Korea (KPIPA) hosts the 2023 Visiting Korean Book Fair   KPIPA has been running the Visiting Book Fair with an aim to expand the export of K-Book content, reinforce global competitiveness and support its advancement into new overseas markets, taking a step forward from the current export market limited to certain languages.   The Visiting Korean Book Fair primarily supports the export of Korean publishing content through online video conferences with new international market participants and local B2B book fairs.   Host regions and schedule for 2023 Country(Region) Japan(Asia) France(Europe) Thailand(Southe...
  • VOL.56 / 2023.03
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“PDF/POD” - Korean Publishing Market Develop into Diverse Formats

Publishing Industry   “PDF/POD” - Korean Publishing MarketDevelop into Diverse Formats   2023.02.20         The interesting promotional text of a self-published e-book, How to Write a Profit Generating E-Book, by writer Yoo Sung-Woo says, “The secret to earning 500 million won with a 10-page PDF e-book” on the page of a crowdfunding platform Wadiz. The book successfully raised hundreds of million won of funding. Before the book was introduced to Wadiz, it was released on freelancer matching platforms, like Kmong, Taling, and Class 101, accumulating more than 500 million won in revenue. Though the book was not officially published in the market, and considering that selling 10,000 copies of a book was regarded as half of a success in the prolonged recession for publishers, an individual book recording such revenue was unprecedented. An increasing number of people collect and sell thei...
  • VOL.55 / 2023.02
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MCST Announces the 2022-2026 Publishing Industry Promotion Plan

Publishing Industry   MCST Announces the 2022-2026 PublishingIndustry Promotion Plan Fostering K-Culture through Books and Building a Cultural Powerhouse through Publishing   2022.11.07   “Books” are the core content that has been with humanity for a long period of time. However, the domain of each type of content and the boundary between them have become unclear these days. Today, publishers are not just coming up with publishable content, but are expanding their business into e-books and audiobooks, not to mention other cultural fields such as the film, game, and music industries. As such, the publishing industry takes on different content-based roles, crossing the traditional frontier of “print books.”However, unlike the diversified channels for publishing content, readership is falling every year. People now prefer video services like TV, YouTube, and Netflix rather than books. The average annual percentage of Koreans reading books is 47.5...
  • VOL.52 / 2022.11
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Trends in the Publishing Market in the First Half of 2022

Publishing Industry   Trends in the Publishing Market in the First Half of 2022   2022.08.01   People are still reeling from the aftermath of the COVID-19 pandemic, which has swept the world over the past three years. Korea has been rapidly taking actions to return people’s daily lives to how they were before the pandemic. Such efforts can be seen through major terms commonly used in news outlets, such as “endemic” and “post-COVID.” Also, in early June, the Seoul International Book Fair was held at COEX on a large scale after a three-year absence, attracting approximately 100 thousand visitors. What’s more, lectures and autograph signing events of writers that had halted due to the social distancing policy have begun to take place again. It also seems that publications, book sales, and book-related programs are beginning to revitalize.Books related to “endemic” include From Pandemic to Endemic (Dongasia Books), written by researchers at the Institute for ...
  • VOL.49 / 2022.08
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Various Book Festivals in Korea

Publishing Policy   Various Book Festivals in Korea   2022.07.04                           Love for books flows into festivals - Various Book Festivals in Korea“Turning crisis into opportunity.” Here are a few of the book festivals that take place in Korea that underwent a complete transformation after COVID!   #Seoul International Book Fair (SIBF)_Where authors and readers meet around books✓ New technologies and information related to publishing✓ An exchange hub for both Korean and foreign copyrights✓ sibf.or.kr/2022✓ +82-2-733-8402   #Paju Booksori_A book festival held in Paju, the city of culture and art✓ The biggest knowledge festival in Korea✓ Set to be held in October 2022✓ pajubooksori.kr✓ +82-31-940-4721   #Seoul Wow Book Festival_A festival for all ages held in front of Hongik University✓ A festival of books, culture, and art centered on readers✓ Set to be...
  • VOL.48 / 2022.07
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K-Literature: The Winners of Major International Literary Awards in 2021

Publishing Policy   K-Literature: The Winners of Major International Literary Awards in 2021   2022.02.14                       We introduce to you some of the Korean literary works that won major international literary awards in 2021.   United Kingdom, The CWA Dagger - Crime Fiction in TranslationThe Disaster Tourist (Minumsa Publishing) by Yoon Ko-EunAuthor Yoon Ko-Eun’s The Disaster Tourist won in the Crime Fiction in Translation category of the CWA, UK, for the first time in Asia.Join the bizarre adventure taking place at the center of a disaster and reconstruction zone.   United States, Aldo and Jeanne Scaglione Prize for a Translation of a Literary WorkYi Sang: Selected Works by Yi Sang Yi Sang: Selected Works by poet Yi Sang, a famous poet among Koreans, won the Aldo and Jeanne Scaglione Prize for a Translation of a Literary Work, US.The book includes fresh and experimental works that ...
  • VOL.43 / 2022.02
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